Front Row Events Brings A Middle Eastern Flavour To Mumbai

As a nation full of fashion forward women, India is probably one of the most exciting markets for international brands looking to expand their global footprint. It is also one of the toughest markets to crack because of how partial we are to ethnic clothing and Indian designers when it comes to dressing up for celebratory events and weddings. However, as we grow increasingly discerning and well-travelled, there’s a whole new generation of women demanding clothing outside of the dictates of Indian fashion. That’s where The Front Row Events comes in.

The company is a new platform curating the works of international designers specifically for the Indian market, and is hosting its very first showcase of emerging Middle East designers in Mumbai. The first edition will have designers like Essa, Narsahsist, Madiso, Amira Haroon, Anaya Collection and Hema Kaul – from cities like Dubai, Morocco, Lebanon and other parts of the UAE – showcasing their designs at multi-designer store Atosa. These designers have participated in international trade events like Fashion Forward, London Fashion Week and more, and have been worn by #HauteSteppers like Sonam Kapoor, Sarah Jessica Parker and Malaika Arora Khan, among several others.

From what we can see of the designers’ work, the exhibition looks pretty promising!

The Middle Eastern Edition will be hosted at Atosa, Aman Villa, Anand Vihar Co-Op Society, 20th Road, Khar (W), Mumbai on October 30, 2015, from 11 am to 8 pm.

Shachi Lavingia

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