Sustainability is fighting a long-lost battle with the world’s largest industries that are extending an equal or at times more share to the deeply wounded planet. While the countdown has already begun, the world of Fashion, one amongst the key contributors to the crying piles of waste and increased pollution, is assessing its faults and sealing its flaws. With young and old fashion brands, stepping towards a greener path, we have curated for you a list of our favourite labels that are championing the eco-conscious change.
A Distinct Approach
Growing with an aim to cultivate an ethical wardrobe, I Was A Sari is implementing a positive change in society, not just through techniques that care for the planet but by building a community that empowers women from the disadvantaged belt of India. Curating products out of pre-loved drapes, I Was A Sari is running the eco-fashion race, and probably winning it too. Shop Here
The Straw Story
A celebration of sustainability, Straw India aims to produce products for modern India, using traditional techniques. Collaborating with craftsmen, residing in the deepest pockets around the globe, the brand’s wide range of products including accessories, home décor, and more promote fair trade as they chant in unison– ‘Reduce, Reuse and Recycle.’ Shop Here
A Love Letter To Earth
Vacation in a jewellery box, Studio Love Letter, marinates the nostalgic spice of Y2k beads with beach favourite pearls, and a soothing colour palette. A woman-led brand that not just cares for the environment but promotes age-old craftsmanship with Indian artisans taking the centre stage in the making. Shop Here
Statement Staples
Vibrant and varied, Doh Tak Keh deals in statement wear, with a distinct design process. Known for its unique sourcing technique, the label champions sustainability by converting gully wastes into impeccable designs. Shop Here
Also Read: Earth Day 2022: From Masaba Gupta To Dia Mirza, Here’s What Celebs Have To Say
A Conscious Collective
A one-stop-shop for the conscious consumer in you, Ikkivi brings a multitude of labels under one umbrella, for you to easily choose your pick. From Kanelle to Studio Rigu, Ikkivi is home to designer collections, eco-conscious designs, and champions size inclusivity through its size-inclusion pact. Shop Here
Also Read: 5 Indian Brands That Are Delivering Love Through Tailor-Made Shirts
Experimenting With Materials
As sweet as its name, Malai is working towards a greener land and innovation through its hero product–coconut. Housing in Kerala’s beautiful Cochin, Malai deals in a variety of products, especially stunning handbags, wallets and purses, dipped into calming dyes of Earth and made out of coconut leather.
Building A Green Closet
Tapping to the tunes of a happier planet, and cruelty-free products, A Big Indian Story‘s recipe is a beautiful mixture of India’s heritage and plant-based materials. Dealing in a variety of bags, footwear and accessories, A Big Indian Story is here to make your shopping cart green. Shop Here
Get, set, shop!
Image Credits: Instagram
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