Celine’s Profits Increase By 591%, Thanks To BTS V’s Star Power. Iconic Behaviour!
In just one year, Celine Korea saw a massive jump in profits.
BTS V’s appearance at Paris Fashion Week as Celine’s ambassador created major buzz in the fashion industry. The ‘Slow Dancing’ singer wore amazing outfits and flaunted his great sense of style. His presence turned heads and proved he’s a true style icon. And now reports that his influence helped Celine achieve a remarkable 591% increase in revenues. Read on to know more about it.
BTS V’s Star Power Increases Celine’s Profits By 591%
According to Business-news, Celine’s decision to name BTS’s V, aka Kim Taehyung, as their global ambassador changed the game for the brand. In just one year, Celine Korea saw a massive jump in profits, going from about ₩2.5 billion to ₩17 billion, or about ₹15.54 crores to ₹105.65 crores. By the end of 2024, the company’s revenue reached over ₩307 billion, about ₹1,901 crores. This massive increase put Celine ahead of other big names like Louis Vuitton, Chanel, and more.
As per industry experts, the reason behind the brand’s success is clear. The ‘Slow Dancing’ singer’s charm, huge fanbase, and other key aspects increased the brand’s popularity. Unlike other luxury brands that saw flat or declining sales, Celine thrived because of BTS V’s influence and star power. Fans wrote, “Sold out, king” and “The real impact.”
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V’s trip to Paris Fashion Week became a viral moment. From the moment he arrived, fans followed his every move. The restaurant where he enjoyed a pistachio croissant turned into a must-visit spot.
A random dance he did caught everyone’s attention online. And the Chinese Hirono Doll on his bag also made a massive buzz online and instantly sold out. This proves that he’s a global icon.
Also Read: How BTS V Turned Korea’s Morning Workout Dance Into A Global Sensation
To sum it all up, the ‘Slow Dancing’ singer’s role as the brand ambassador reshaped the brand’s place in the luxury market. Also, it’s impressive how a single person’s star power can change the game for a brand. Right?
Also Read: BTS V Dominates Paris Fashion Week, Fuelling Millions Of Mentions And A Viral Croissant Frenzy!
First Published: October 14, 2025 3:40 PM
