In the realm of children’s fashion, it’s no surprise that prices can be exorbitant, and sustainability often takes a backseat. Recognizing this gap, Alia Bhatt took matters into her own hands and launched Ed-a-Mamma, a home-grown children’s clothing line in 2020. With a mission to provide affordable and sustainable clothing options for kids, Ed-a-Mamma quickly gained popularity so much that now, due to its remarkable success, Reliance Brands has decided to acquire Ed-a-Mamma, further cementing its place in the industry.
Also Read: “Something Always Has To Suffer”: Alia Bhatt On Work Life Balance, And How She Navigates It
Recent reports from the Economic Times hint at a potential acquisition of Alia Bhatt’s acclaimed brand, Ed-a-Mamma, by the prestigious firm helmed by Mukesh Ambani. This move holds significant strategic implications for Mukesh and Isha Ambani, as it would further solidify their presence in the flourishing children’s wear segment. Ed-a-Mamma, primarily catering to children aged 4-12, has made remarkable strides in the industry, and its recent expansion to include an infant line has garnered further attention and success. The negotiations between the two parties are reportedly in their final stages, with an anticipated deal expected to be finalized within the upcoming 7-10 days. Earlier this year, Alia Bhatt’s clothing brand was estimated to hold a valuation surpassing Rs 150 crore, speaking volumes about its market potential and popularity. Mukesh Ambani and Isha Ambani have proposed an acquisition deal valued approximately between INR 300-350 Crore, indicative of their strong interest in adding this promising brand to their portfolio.
Also Read: Fans Love Alia Bhatt, Ranveer Singh’s Thumkas To What Jhumka Song In Fun New Reel!
It’s worth noting that Alia Bhatt’s personal journey has played a significant role in shaping the expansion of her brand. In 2022, her announcement of pregnancy and the forthcoming arrival of her daughter Raha led to the introduction of a maternity line under Ed-a-Mamma. Amidst these exciting business developments, Alia Bhatt continues to shine in her acting career. Currently, she is enthusiastically preparing for her highly-anticipated movie, Rocky Aur Rani Kii Prem Kahaani, where she will share the screen with the talented Ranveer Singh and directed by Karan Johar.