5 Ways Priyanka Chopra Jonas Is Bringing Indian Craftsmanship In Global Spotlight!

Priyanka Chopra returned to Jaipur, India's gem capital, for a meaningful journey alongside Lucia Silvestri, Bvlgari’s Jewellery Creative Director.

In an iconic moment that blends high fashion with heritage, Priyanka Chopra Jonas proves that becoming a global ambassador doesn’t mean falling behind on your roots. As Bvglari’s Global Brand Ambassador, she returned to Jaipur, India’s gem capital, for a meaningful journey alongside Lucia Silvestri, Bvlgari’s Jewellery Creative Director. From the technicolour bustle of Johari Bazaar to the regal elegance of City Palace, Priyanka wasn’t just collecting gems. She was telling a story, India’s story.

Reasons Why Priyanka Chopra Is A Global Gem

1. A Rooted Narrator

Priyanka Chopra isn’t just repping brands; she is changing the lens of how they view India. With her as Bvlgari’s global front, the nation isn’t just a part of the narrative, but driving it. Her Jaipur trip was a reminder that the heart of high jewellery beats with an Indian soul.

2. Not Just A Face, But A Voice

Rather than just playing the muse, Chopra comes with intention and a clear mind. Whether she’s bustling on the crowded streets or exploring places, she’s telling India’s story on her own terms. She’s there to co-create and champion the depth of our culture.

 

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3. Shining Global Light On Indian Culture

Through her presence, the actress is helping the world acknowledge that Jaipur is the epicentre of gemstone artistry. Her collaboration with the brand is more than a campaign, but a global validation of the genius artisans quietly perfecting their craft for generations.

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4. India Through Luxury

For years, luxury fashion has been inspired by our culture without giving due credit. But Priyanka brings authenticity and authorship, ensuring that India is not just a trend but a respected voice in global fashion.

5. Carrying India With Her, Always

From the red carpets to her own production ventures, PC never leaves her country behind; instead, she takes it with her. Her global success is inseparable from her roots, and she consistently makes sure the world knows where her story began.

Also Read: Priyanka Chopra’s Second Look For Bulgari Is A Big Surprise, Internet Says “She Didn’t Cut Her Hair!”

First Published: July 28, 2025 5:08 PM