Yami Gautam Calls Out Shady Paid Campaigns Running Against Dhurandhar, Says “We Need To Protect…”

Yami-Gautam-Dhar-calls-out-paid-marketing-ahead-of-Dhurandhar

Yami Gautam Dhar, actress and wife of Dhurandhar director Aditya Dhar, finally broke her silence on a trend that’s hurting the Bollywood industry. She posted a long message on X (Formerly Twitter) and called out the growing trend that feels more like blackmail than marketing. People with power ask for money to create buzz for a film. If the team refuses, negative stories about the film surface online even before anyone sees it. The actor says this dangerous game is slowly poisoning the entire industry. Read on to know more.

She warned that if this continues, hard work won’t matter anymore and only money will decide who wins. The actor praised South Indian cinema because stars there stand together and don’t allow such things. Yami Gautam Dhar asked Bollywood’s big producers, directors, and actors to join hands and stop this now. She spoke as the wife of director Aditya Dhar, who has worked day and night on their new film, Dhurandhar. She wants people to watch the movie and tell what they feel and not because someone paid for fake praise or a fake negative campaign.

Her co-star in Kaabil, Hrithik Roshan, quickly supported her. He said when writers can’t speak the truth, everyone loses. Actors don’t grow, and audiences don’t get honest reviews. They both hope for a clean industry where good films win because they are good, not because someone paid to control the hype about them.

Also Read: HC Refuses To Put Stay Order On Dhurandhar Ft Ranveer Singh, Asks CBFC To Consult Indian Army If Needed!

In the comment section many people agreed and voiced similar concerns. One user thanked her for speaking up, as they have been dealing with it for a long time. Another user wrote, “Your concern is understandable and important.”

For the unversed, Dhurandhar features an ensemble cast and will be released on December 5.

Also Read: Here’s Why Sanjay Dutt, Akshaye Khanna Weren’t Present At The Dhurandhar Trailer Launch

Sneha Ghorai: Loudspeaker personified and a sucker for romance and K-pop. Lives 24/7 on Twitter and writes for fun and funds.