Here’s Why K-Pop Soloist SOMI’s Beauty Brand GLYF Apologised In Recent Statement
Somi launched her beauty brand GLYF in 2024.
K-pop soloist Jeon Somi launched her beauty brand GLYF last year. The brand showcases Somi’s signature makeup style and has a diverse range of products. However, a recent post featured on their social media account has caused quite a stir in the industry. The brand recently announced a special PR package called “Emotional Emergency Kit” to promote a new launch. The name and logo of this package caused a lot of controversy as it was very similar to the Red Cross emblem. Read on to know more.
Somi’s Brand GLYF Under Controversy For Unauthorised Logo Use From The Red Cross
The special PR package launched by Somi’s brand GLYF was supposed to be gifted to five people. However, the design generated backlash after netizens noticed how similar the symbol featured in the package was to the Red Cross. The Red Cross is a global humanitarian movement that provides aid during disasters, promotes health, and supports vulnerable people.
Commercial use of the organisation’s emblem is prohibited under the Korean Red Cross Act. Individuals or companies using it for commercial purposes without permission can be fined up to 10 million KRW (approximately 605,000 INR) or an administrative penalty of up to 5 million KRW (approximately 302,500 INR).
Following the criticism, GLYF released a statement apologising for using the Red Cross logo on their official Instagram. They explained that the concept of their PR kit was about tending to the customer’s emotional needs by providing them with an emergency treatment kit. They stated that the similarity between the kit’s logo and the Red Cross emblem was not intentional. GLYF also announced that production of the product has been halted, and the PR package will now be redesigned without the logo.
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Jeon Somi’s brand also added that they are in discussion with the Korean Red Cross and are fully complying with all corrective measures that could be taken in the situation.
Also Read: Here’s How K-pop Soloist SOMI Grew Taller After Puberty. Bookmark, Girlies!
Aside from her brand, Somi recently released her second EP titled Chaotic & Confused. The K-pop idol is also set to star in an upcoming horror-thriller film, Perfect Girl, alongside Arden Cho and Adeline Rudolph.
Also Read: Fans Are Unhappy With SOMI’s Single Announcement, Say “She Deserves Full Album”
First Published: November 07, 2025 2:19 PM
