SM Entertainment Director Slammed For Allegedly Abusing NCT. Deets Inside!
Yoon Hee Jun shared details about her strict approach during NCT 127's training days.
The training culture in K-pop always ignites heated arguments online. Fans talk a lot about how hard idols have to work. This time, the debate got very intense after Yoon Hee Jun, the director of SM Entertainment’s artist development centre, went on tvN’s You Quiz on the Block and talked about the tough training methods used at SM, especially with NCT. Here is what happened.
Fans Furious After SM Entertainment Director Talks About NCT’s Gruelling Training Routine
Yoon Hee Jun shared details about her strict approach during NCT 127’s training days. She mentioned sitting in the practice room for hours until early morning, staying completely silent while watching the members. The trainees had no option but to keep dancing and practising without breaks. The room had mirrors on all sides, and they continued until the mirrors became so foggy from sweat. She said this method was a way to push them harder and build discipline.
So psychological abuse? Is this something to be proud off? https://t.co/Q7C43nNBy4
— ²⁹A.NEO (@ANeoMulti) March 4, 2026
This clip from the show spread like wildfire online. Many fans felt sad and angry after finding out. They saw the methods as too extreme and harmful, especially for young idols who were still teenagers at the time. Fans called the approach abusive, saying it ignored the mental and physical health of the trainees. Some expressed shock that the director spoke about it with pride instead of regret. They said such tough treatment caused unnecessary pain and stress and also pointed out how idols often face burnout, anxiety, and injuries from gruelling schedules.
However, some people said that these strict methods were the reason behind the strong performances NCT is known for today. They believed the hard work built strong skills and teamwork. However, the majority of reactions focused on concern for the idols’ well-being. Fans demanded better treatment, practice hours, and more support for trainees.
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This incident added fuel to the discussion on how companies train K-pop idols. Many hope the training centre becomes a healthy place and protects artists while still aiming for amazing and top-notch quality.
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First Published: March 06, 2026 4:49 PM
