The word Nepotism is discussed a lot in Bollywood but it stays quiet in the K-pop world. However, recently, the chatter has grown after rookie K-pop group ALLDAY PROJECT’s multiple appearances at Milan and Paris Fashion Weeks. This co-ed group from The Black Label showed up at events as singles, duos and as the team as well. Netizens are now pointing fingers at favouritism. They are saying the invites came too easy for newcomers who debuted in June 2025. Read on to know more.
Rookie K-pop Group ALLDAY PROJECT’s Back-To-Back Fashion Show Appearances Ignite Debates On Privilege And Hard Work
From late September to early October, the members of the co-ed group attended many shows for brands like Versace, Saint Laurent, and more. In total, they attended 13 shows as a duo, solo and group.
Such massive exposure left many fans shocked, as other idols with longer careers didn’t attend so many shows. Soon, criticism entered. They stated that these chances felt unfair for a debut group and blamed “nepo” links over hard work. They called it unearned and added that idols should grind for years before such perks. Well, it all ties back to member Annie’s family ties.
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The K-pop idol carries the weight of being a fourth-generation heir to Shinsegae Group. Her grandmother, Lee Myung-hee, chairs the company, while her mother, Chung Yoo-kyung, runs its department stores. Well, this “chaebol” status grabbed lots of attention from debut day. Many said that her path was easier than others. Notably, Annie once revealed that she auditioned fairly and worked hard. Still, the discussion is ongoing.
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