Major Brand Replaces NewJeans With THIS Girl Group After Contract Dispute With ADOR. Fans Are In Shock!

Fans say the new girl group does not fit the brand's image.

By Anadya Narain Updated July 09, 2025 2:30 PM

After the recent contract dispute between NewJeans and their management company, ADOR brands are starting to disassociate themselves from the girl group. The legal dispute was taken to court, where it was ruled that NewJeans cannot participate in any promotional activities without the approval of ADOR. This has led to many brands replacing NewJeans with other celebrities as their brand ambassadors.

Fans React To QWER Replacing NewJeans In Recent Ad Campaign

Recently, an online post on Korean discussion platforms has been going viral. The post mentions how NewJeans is being replaced with a newer, less popular girl group, QWER, for the brand Hyundai Duty Free.

This change in brand ambassadors comes as a shock to many because, other than Hyundai, major duty-free shops had minimised their budget for celebrity endorsements. Hyundai was the only company that maintained such a high-profile celebrity ambassador. NewJeans was selected as their brand model in 2023, and their contract period was even extended. But now, due to their conflict with ADOR and internal issues, they have been replaced by QWER.

presenting hyundai duty free’s new model QWER!!!! pic.twitter.com/XahvZk9rvp

— 😼 (@kyuudap) July 8, 2025

Netizens can already feel a change in vibe for the brand’s image with the new ambassadors. Many feel that this change is negative because NewJeans were known for their luxurious concept. Since QWER is a new girl group from a relatively smaller company, they are not able to live up to the vibe that NewJeans has created with HYBE.

After the latest ruling, NewJeans has not appealed to the court’s decision to halt their individual activities without the consent of ADOR. But the girl group has confirmed that they will not be open to negotiating further with the management company.

Also Read: NewJeans Fails To File Appeal, Court Bans All Their Individual Activities Without ADOR

QWER is a South Korean girl band formed under 3Y Corporation and Tamago Productions. They debuted on October 18, 2023, with the single album ‘Harmony from Discord.’

Also Read: Court Imposes Severe Penalty On NewJeans Amid Legal Battle With ADOR

First Published: July 09, 2025 2:30 PM