Lee Soo-hyuk Reveals Feeling Embarrassed While Filming Boyfriend On Demand. Here’s What He Did To Hold It Back!
Lee Soo-hyuk stepped into the role of Choi Si-woo, one of the dreamy AI boyfriends that pop up from an app.
BLACKPINK’s Jisoo and Seo In Guk’s new K-drama, Boyfriend on Demand, has taken the world by storm! Fans are loving the fun concept and many clips are going viral online. But in a recent interview, Lee Soo-hyuk, who played an important role, shared how awkward and difficult some romantic scenes felt for him. His honest confession about struggling with the lines sparked various reactions. Read on to know all about it!
Lee Soo-hyuk stepped into the role of Choi Si-woo, one of the dreamy AI boyfriends that pop up from a magical app. In the interview, he shared how awkward those romantic scenes really felt. The lines were super cheesy, the kind that make you want to hide under a blanket. With his hands showing on camera, he could not let his nerves show there. So he came up with a clever trick. He clenched his toes really hard to fight the embarrassment and even laughed that he thought his toes might snap from all the tension he put into them just to stay in character.
When this story hit social media, fans could not stop talking about it. A lot of people felt bad for him right away. They thought the script threw him into some really cringy situations that were hard for anyone to pull off without feeling shy. Others found the whole toe-clenching thing hilarious and kind of sweet. At the same time, his fans cheered loudly. They said he handled it like a pro and brought the perfect mix of charm and seriousness to the over-the-top boyfriend vibe.
Since Lee Soo-hyuk usually takes on darker, intense characters, this fun, light-hearted role was a big switch for him, and his revelation has become a favourite behind-the-scenes moment. Now fans are rewatching his scenes and trying to imagine those hidden tense toes.
For the unversed, the show follows Seo Mi-rae, played by Jisoo, a hard-working webtoon artist who is worn out. To relax, she uses a virtual app that creates ideal boyfriends exactly how she wants them. Choi Si-woo is one of them, a rich, handsome guy straight out of a romance comic, full of sweet but cheesy lines. In the real world, she has a complicated thing going on with her cool and distant colleague, Park Kyeong-nam, brought to life by Seo In-guk.
First Published: March 13, 2026 4:42 PM






