The rising K-pop group KISS OF LIFE recently found themselves in hot water after a live online broadcast sparked significant criticism. The issue arose from the content shared during the livestream, leading to a wave of negative reactions from viewers. In response, their agency released a statement. Read on!
KISS OF LIFE Faces Backlash, Company Apologizes
Following the controversy, KISS OF LIFE’s management company, S2 Entertainment, swiftly issued a formal apology. The company stated that they were aware of the problems. S2 Entertainment further expressed their sincere regret for causing unease among their audience. They explained that the original intention behind the content was to celebrate hip hop culture, a significant source of musical inspiration for KISS OF LIFE. However, the company acknowledged their failure to fully understand the potential negative cultural interpretations of their actions. They apologised for it.
The agency further assured the public that the members of KISS OF LIFE and their entire team are committed to being more careful and respectful when referencing different cultures in the future. As a sign of their commitment, all related videos and posts have been taken down from all of the group’s online platforms.
S2 Entertainment concluded their statement by thanking everyone for their understanding and promising to approach cultural topics with greater awareness moving forward.
Also Read: Netizens Demand Apology From KISS OF LIFE Over Offensive Livestream. Know More Here!
In response, one user wrote, “Girls if you see this PLEASE for the love of God apologise yourselves with your own words Try to understand that you’ve hurt people and how you’ve hurt them Whether it’s on bubble or on a live please anything to just show you care.” Another fan wrote, “a good apology should come directly from the girls themselves and not through a company issued statement.”
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