Kim Soo Hyun To Pay THIS Amount In Brand Penalties After Kim Sae Ron Dating Scandal
Amid dating row, many brands stopped working with Kim Soo Hyun, and many advertisers filed lawsuits against him.

Kim Soo Hyun has been in the news constantly since reports about his past relationship with Kim Sae Ron surfaced. Fans were shocked to find out that the Queen of Tears actor had dated the late actress when she was still a minor. This sparked outrage on the internet, with many people leaving the fandom. Because of this intense scrutiny, many brands stopped working with him, and many advertisers filed lawsuits against him.
As per reports, a rice cooker brand has moved legally and asked to seize the actor’s assets. Another brand which sells health supplements has removed all the advertisements featuring him. They also filed a lawsuit for 3.96 billion Korean won (about $2.89 million US dollars) on May 16.
Furthermore, a vegan beauty brand filed a lawsuit for 500 million Korean won (about $365,000 US dollars) on April 25. So, in total, Kim Soo Hyun and his agency, GOLD MEDALIST, are currently facing lawsuits worth 7.34 billion Korean won, about 46.40 crores INR.
Also Read: Company Seizes Kim Soo Hyun’s Lavish Apartment Over Unpaid Penalty Fee
On the other hand, the court had previously ruled in Kim Soo Hyun’s favour against the controversial YouTube channel called Garosero Research Institute. The channel was not allowed to post content about the actor. However, recent updates show that the YouTube channel continued to post about him. Following which, the police went to the channel’s office in Shinsa-dong.
Also Read: Police Visit Garosero Institute After Alleged Violation In Kim Soo Hyun Case
First Published: June 19, 2025 12:48 PM