Kim Soo Hyun Hit With More Lawsuits From Sponsors Amid Relationship Scandal
Companies are lining up with lawsuits against Kim Soo Hyun for harming their image.

Actor Kim Soo Hyun just can’t seem to catch a break. Ever since his alleged relationship with the late actress Kim Sae Ron was exposed, and it was also revealed that he might be the reason why Sae Ron took her own life, all companies and people previously associated with him have started to distance themselves from the actor.
According to YTN, two companies reportedly asked for the money they initially paid Kim Soo Hyun. They are also seeking compensation for the harm caused to their image and for ruining their reputation. The total amount they are claiming is around KRW 30.0 billion, which is approximately ₹177.52 crore.
More Companies Sue Kim Soo Hyun
Since then, another advertiser has sued Kim Soo Hyun and his agency GOLD MEDALIST for KRW 2.80 billion (approximately ₹16.55 crores) in damages.
On May 2, according to the legal community, the company that had a model contract with him filed a complaint to the Seoul Central District Court. It terminated the contract due to negative public opinion regarding the recent controversies surrounding his personal life. The reason for termination lies with him and his agency, and the company is demanding compensation for damages.
Industry insiders predict that more lawsuits could be coming his way and that the number will increase to KRW 10.0 billion, which is approximately ₹62 crores, in the future.
First Published: May 02, 2025 11:43 AM