Top Brands Cut Ties With Kim Soo Hyun Over Dating Scandal
As per the latest reports, Kim Soo Hyun's agency Goldmedalist has filed a lawsuit against the late actor Kim Sae Ron's family.

Kim Soo Hyun, one of the top stars in South Korea, has found himself in hot water. Several brands have dropped Kim Soo Hyun following the recent controversy involving late actor Kim Sae Ron. This has significantly impacted his endorsements, which were numerous before the situation arose. From Prada to Dinto, here’s a list of brands that have cut ties with the actor.
List Of Brands That Dropped Kim Soo Hyun Following Controversy
One of the big names that stopped working with him is Prada, one of the most luxurious clothing companies. They had just made him their ambassador in December, but they quickly ended the deal. According to CNN, both sides agreed to stop working together.
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Another company, Dinto, a popular cosmetics brand, also said they were ending their contract with him. They posted on Instagram that “the recent problems” made it impossible to keep working with him, especially after reading what his company said. News from the Chosun Ilbo says that other Korean companies are also taking down pictures of Kim Soo Hyun from their ads. He used to be the face of more than ten brands, both in Korea and other countries.
Also Read: Kim Soo Hyun Allegedly Asked Kim Sae Ron To Move To Telegram For Secrecy. Know More Here!
More On Kim Soo Hyun Controversy
As per the latest reports, Kim Soo Hyun’s agency Goldmedalist has filed a lawsuit against the late actor Kim Sae Ron’s family. This followed after Kim Sae Ron’s family shared a half-naked photo of Kim Soohyun. The agency revealed that the photo dates back to the time the duo were dating.
Also Read: Kim Soo Hyun Responds To Viral Photo Kissing Late Actor Kim Sae Ron, Denies All Accusations!
First Published: March 21, 2025 5:39 PM