BTS ARMY Goes Wild As ‘What Is Your Love Song’ Takes Over Seongsu Buildings Ahead Of BTS’ ARIRANG Era!
Pictures of an entire building in Seongsu-dong covered with red and white tape went viral online.
The promotions for BTS’ highly anticipated comeback are on another level, and it makes absolute sense. The legendary boy band is finally releasing a full album after completing their mandatory service and now a mysterious setup in Seongsu-dong has made their fans, aka ARMYs, very excited. But what is all the buzz about? Read on to know all about it.
On February 9, pictures went viral on social media. They showed a whole building in Seongsu-dong covered with red and white tape. The tape had the words “What Is Your Love Song?” printed over and over. Fans noticed the colours and design looked just like the ones used for ARIRANG announcements. Then, a Spotify page appeared with an EP named “What Is Your Love Song”. It had six silent tracks. Each track lasted exactly 58 seconds. Fans quickly said 5 + 8 = 13, which matches BTS’ debut date in June 2013. The track titles talked about different kinds of love, like love for yourself, for fans, romance, healing, one-sided love, and old memories. This made everyone think it links to the album’s big message about love.
WHAT IS HAPPENING ? 👀
” What is your love song ? ”
A Valentine’s from BTS ? a title of a song of BTS ALBUM ? or ARMY beeing 🤡 again ?BTS IS COMING
ARIRANG IS COMING#BTS_ARIRANG #BTSComeback2026 pic.twitter.com/Xe9rSKofOM— ⊙⊝⊜𝚂𝚙𝚛𝚒𝚗𝚐𝚠𝚒𝚝𝚑𝙱𝚃𝚂🌸💜 (@cattymeow2025) February 9, 2026
Also, the words “What Is Your Love Song?” appeared before on the official BTS website. When fans click on Jin, his voice asks, “What is your ARIRANG?” In Korean folk songs, “Arirang” means something close to “my beloved”.
BTS always shows love in many ways, which includes caring for fans, growing as a person, and finding peace. Fans think the song with this title will feel warm, honest, and comforting and will touch hearts deeply.
Also Read: BTS Comeback Live: Everything Fans Need To Know About The Free Seoul Concert And Ticketing
At the same time, craze is building for the free concert called BTS THE COMEBACK LIVE | ARIRANG. It will take place on March 21 at Gwanghwamun Square in Seoul. The famous square will light up brightly for the show and BTS will perform new songs from the album, including the main track, live for the first time. Tickets will come through a lucky draw on Weverse for fans everywhere and another site for others. The concert will also stream live on Netflix so people all over the world can watch.
Also Read: BTS’ ARIRANG Era Begins With Live Netflix Show And Album Comeback Documentary
First Published: February 10, 2026 2:41 PM
