OMG, Is BLACKPINK Jennie Unveiling Her Beauty Brand Soon? Here’s What Reports Say!
Talk about the K-pop star's cosmetics brand has taken over the internet.
Many famous singers and actors, such as Selena Gomez, Ariana Grande, Rihanna, Deepika Padukone, Kriti Sanon, and more, have jumped into the beauty business by starting their own lines. People love these brands and buy them often. And now, reports reveal that popular K-pop star BLACKPINK’s Jennie is unveiling her beauty brand soon. Fans are super excited about this step in her career. To know more about it in detail, read on!
Is BLACKPINK’s Jennie Dropping Her Own Beauty Line?
Talk about the K-pop star’s cosmetics brand has taken over the internet after experts in the field stated that she could launch her own products very soon. According to reports, Jennie’s contracts with beauty brands have come to an end. Hence, fans are totally believing it.
For the unversed, earlier, BLACKPINK’s Jennie applied for a trademark and got it approved in 2024. After this news hit the internet, many fans started wondering about her next move. And now, reports claim that she is jumping into the beauty business. Well, it’s still just a guess but fans are extremely excited.
Industry insiders speculate that #JENNIE might be getting ready to introduce her own cosmetics line. pic.twitter.com/5keh4bfEqH
— kenji 𓅓 (@yk2aii) October 13, 2025
They’re curious about what she might call it, and some are already saving up to buy whatever she creates. One user wrote, “If Jennie launches her own beauty brand, I’m getting everything she sells me, because I know it’s going to be top quality, like her merch and my skin will thank me and her, her BUT @jennierubyjane don’t pull a Rihanna on us, I’m begging you…” Another user wrote, “Yes please!! I will buy anything under Jennie’s brand.”
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Previously, Jennie shifted her company, ODD ATELIER’s building, from a basic place in Itaewon to a fancy area in Hannam-dong, Seoul. The setup is huge and covers close to 1,000 square metres on four levels and is designed by Hong Tae Seon.
Are you excited about the rumours?
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First Published: October 14, 2025 12:20 PM
