Did ADOR Just Erase NewJeans From Their Website? Here’s What Fans Think Is Happening!
ADOR has removed all traces on NewJeans from their official site.
Another recent development in the NewJeans controversy has alerted K-pop fans. The group’s former label, ADOR, has removed all traces of NewJeans from their website. This move has confused many as it has led to a lot of chaos amid the ongoing dispute between NewJeans’ former CEO Min Hee Jin, the group and their label ADOR. Read on to know more.
What Happened With ADOR And NewJeans
HYBE’s subsidiary label, ADOR, previously had a main website title ador.world. When visiting the website, users were shown information about the agency’s upcoming boy group and its auditions. The website also included a link in the lower corner, which redirected people to NewJeans’ separate website.
What shocked fans was that the URL now redirects to adoraudition.world, displaying only audition details. The link to the group’s website is gone and appears to be completely erased. Other changes, like the style and graphics of the ADOR website, have also been updated.
ADOR has now completely removed NewJeans from their website and stripped it of it’s original branding, now operating entirely under HYBE’s identity. pic.twitter.com/I9VVk85D3v
— luna ୨ৎ (@luenacore) August 9, 2025
Less than a year has passed since Min Hee-jin, the creative director of the group and the former CEO of ADOR, left the company in August 2024. The relations between NewJeans and ADOR were strained when Min was dismissed by HYBE’s board due to accusations that she tried to take over the label.
Members of NewJeans made waves in September 2024 when they publicly called for Min Hee Jin’s reinstatement on a surprise broadcast. The case has since been taken to court, and a third hearing was recently conducted. The label’s preliminary injunction against the group, which temporarily stops activity under their NJZ moniker, corresponds with the most recent update to the ADOR website.
Also Read: Here Are All The Shocking Details Revealed In The Latest NewJeans-ADOR Court Case
Fan reactions to this have been mixed. While some are celebrating that Newjeans is finally free from ADOR, others feel that the agency has given up on the group and might be disbanding. As of now, neither ADOR nor NewJeans have issued an official statement addressing the situation.
Also Read: HYBE Under Fire For Allegedly Stealing From NewJeans’ Brand Deal
First Published: August 11, 2025 5:54 PM
