Pop icon and style trendsetter Harry Styles is taking his brand, Pleasing, in a bold new direction, right into the world of intimate wellness. The singer’s lifestyle and beauty label just introduced two eyebrow-raising products: a sleek, dual-ended vibrator priced at 68 dollars and a personal lubricant called The Pleasing Lube available for 25 dollars.
Harry Styles Launches Adult Toys
The announcement came on July 24, and fans are still buzzing with reactions. Known for pushing the envelope when it comes to gender norms and self-expression, Styles teased the release a day earlier by posting a cryptic video to his Instagram Story. The teaser showed the star casually picking up a landline phone, jotting down a note, and saying the line: “Please yourself like you mean it.”
It’s clear that the brand is leaning into its sex-positive message, expanding far beyond the nail polishes and skincare products that first made Pleasing a standout when it launched in 2021. Back then, Styles described the brand’s mission as helping people feel beautiful, confident, and like the best version of themselves. Now, it seems that includes encouraging self-pleasure and embracing body positivity.
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The new intimate products will first be showcased at a pop-up store in New York City on July 25, before being made available online. With their sleek designs and minimalistic packaging, the items are in line with Pleasing’s aesthetic, playful yet elegant.
Harry Styles’ fans are hardly shocked by this move. The singer has never shied away from themes of sensuality, famously hinting during concerts that his hit “Watermelon Sugar” was inspired by female pleasure.