Justin Bieber and Hailey Bieber have been making headlines this month for both good and bad reasons. While Justin is in the news for a seemingly disrespectful comment that he made about his wife in an Instagram post, about featuring on the Vogue cover. Hailey, on the other hand, is gaining attention for selling her highly popular makeup and skincare brand, Rhode. The latest news, as per reports from Daily Mail, says that Hailey will now use parts of this revenue to invest in Justin Bieber’s new fashion brand called SKYLRK.
How Hailey Bieber Sold Rhode
Hailey Bieber recently sold Rhode to a major makeup company, e.l.f. Beauty for $1 billion. Hailey first launched her skin care brand in 2022. In just 3 years, the brand became very well known and gained a high worth. Popular products from Rhode include the viral Peptide Lip Treatment, which took the internet by storm, along with the iPhone case in which you can store the gloss.
Even though Hailey has sold the brand to e.l.f. Beauty, she will still remain the Chief Creative Officer and Head of Innovation of the brand, according to reports. e.l.f CEO Tarang Amin has said that the skincare brand is a perfect match for their company, and Rhode is now aiming for rocketship growth.
About Justin Bieber’s New Fashion Brand
According to reports from Daily Mail, an insider told the publication that Hailey sold Rhode to focus on her husband, Justin Bieber fashion brand called SKYLRK. Justin had released a promotional video for the brand earlier on Instagram. The video featured an animated Justin burning a house down while walking away with Hailey and their baby into a new house. The video ends with the SKYLRK logo flashing on screen.
Some fans speculate that Bieber is hinting at a new beginning with his family for the fashion brand. Justin had previously owned a clothing brand called Drew House, with which he parted ways in April 2025. He also unfollowed Ryan Good on Instagram, the co-founder and Justin’s best man at his wedding.
Also Read: Why Did Hailey Bieber Sell Rhode At Its Peak? Know Here
Hailey’s Smart Business Move
Insiders are calling Hailey’s involvement in SKYLRK a calculative shift in her career as well as personal life. Hailey has confirmed this news by posting a mirror selfie wearing a leather bomber jacket and tagging SKYLRK in it. The insider has also praised Mrs. Bieber for building Rhode to be worth so high, then selling it for $1 billion and now helping her husband to establish a new fashion brand!
Also Read: Justin Bieber Addresses Hate Towards Wife Hailey Bieber In Cryptic Instagram Rant