Why Did Ektaa Kapoor, Shobha Kapoor Step Down As ALTBalaji Heads?
The OTT platform has welcomed a new head!
Ektaa Kapoor, the iconic face of the entertainment industry, is the woman behind the success of Balaji Telefilms, the production house co-founded by her. Ektaa and her mother Shobha Kapoor achieved another milestone in 2017 when they established the OTT platform ALTBalaji for web series and original films. However, it came as a shock to many when their recent press release revealed that Ektaa and Shobha are both resigning from their positions at ALTBalaji.
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Ekta Kapoor and her mother Shobha Kapoor have made the decision to step away from their roles as heads of the OTT platform ALTBalaji. The esteemed film producer announced the news on Instagram in a press release. The release also announced the appointment of Vivek Koka as the Chief Business Officer of ALTBalaji.
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The announcement revealed that Ektaa Kapoor and Shobha Kapoor began the process of relinquishing control last year, and ALTBalaji has now appointed a new team to take over. This decision was made strategically to allow the women to concentrate on other business endeavours. The OTT platform also expressed excitement while welcoming Vivek Koka as the new CBO of the company.
Alt Balaji Announces New Chief Business Officer, as Ektaa R Kapoor and Shobha Kapoor Step Down.#ALTBALAJI #ANNOUNCES #NEW #CHIEFBUSINESSOFFICER #CBO pic.twitter.com/ikyifAQ8UC
— Ma₹ket VedantA ™ (@MarketVedantA) February 10, 2023
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The press release concluded by saying that ALTBalaji is determined to continue producing quality and original content much like it did under Ektaa and Shobha Kapoor’s leadership. In the caption, the filmmaker welcomed the new management and promised to share posts and provide support to the team as and when needed. Reacting to the post, several celebs extended their best wishes and showed support for Ektaa Kapoor and her mom, Shobha Kapoor.
First Published: February 10, 2023 8:43 PM
