Did You Know Three Fashion Brands “Fought Hard” To Partner With BTS Jungkook?
ARMYs were once again reminded of the massive power and influence of Jungkook.

BTS are one of the most popular groups in the world, and there’s no doubt about it. Apart from their success as a group, each member, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, has also achieved significant recognition as a solo artist. These artists have truly made their mark in the music industry, and recent revelations prove it. In the newly released book ‘The Meaning of Jungkook: The Triumph of BTS and The Making of a Global Superstar’, the author revealed that major fashion brands actively pursued Jungkook. Know more about it below!
Monica Kim, who previously worked as a senior fashion news editor at American Vogue, shared in her book that her role as a consultant in the fashion industry gave her special insight. She revealed that at least three major fashion houses put in a lot of effort to sign Jungkook for partnerships, but their offers were declined. Since then, this revelation has spread quickly on the internet and once again proved the immense power and influence of the ‘Seven’ singer.
“Monica Kim”, the former senior fashion news editor at American Vogue, revealed in her book The Meaning of Jungkook that through her work as a consultant in the industry, she knows that at least three top fashion houses fought hard to sign Jungkook but were turned away. pic.twitter.com/LUKFobhsXY
— Jungkook Data (@JungkooksData) July 2, 2025
Reacting to it, one fan expressed that they had a feeling this was true and added that Jungkook seems to choose partnerships based on his genuine preferences rather than simply chasing popularity. Another fan stated that it was completely expected, asking, “Like, who wouldn’t fight for Jungkook?”
Also Read: BTS Will Release Their New Album In 2026, Fans Can Breathe A Sigh Of Relief!
On the other hand, the iconic group BTS are preparing to release their first live album, titled Permission to Dance on Stage – Live. This album will feature performances from their concert which took place between 2021 and 2022.
Also Read: From Release Date To Tracklist, All About BTS’ First Live Album Permission To Dance On Stage!
First Published: July 03, 2025 3:22 PM