BTS’ Agency HYBE Opens Its First Mumbai Office. More Deets Inside!
On September 23, the company announced the launch of HYBE India, which is its new Mumbai-based subsidiary.
HYBE, the company behind BTS, TXT, and other K-pop groups, has brought exciting news for desi fans by entering India. On September 23, the company announced the launch of HYBE India, which is its new Mumbai-based subsidiary. This is the fifth overseas branch for HYBE, following Japan, America, Latin America, and China. With this they aim to tap into India’s market and growing love for K-pop. Read on to know more about it.
As per The Chosun Daily, the company’s mission is to make India’s voice global. They plan to hold auditions across the country and set up a training programme. Accordingly, the company will also promote HYBE’s current artists, like BTS, TXT, and others in India. Well, after finding out this information, Desi fans can surely hope for their favourite K-pop group’s concerts in India.
HYBE CAME TO INDIA WHICH MEANS…..CHANCES OF INDIA STOP IN BTS WORLD TOUR IS 🔥💜💃
— 7withUs – for eternity (@Purplewave_2013) September 23, 2025
Reports also claim that India’s population of 1.46 billion makes it a huge market, as it has 185 million music streaming users, which is second to the United States. Well, we are aware of the craze for K-pop among Indian fans.
Mumbai, where HYBE India is based, is a centre for culture and entertainment. It’s home to “Bollywood, modern art, and various performing arts,” which makes it an ideal spot for the company’s plans.
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On the other hand, it is a big step for K-pop’s global reach. The auditions and training programmes will give young Indian talents a chance to chase their dreams, while K-pop fans can look forward to more concerts and activities from their favourite HYBE artists.
Well, this news has everyone excited. One fan wrote, “Omg, now we’ll get to see more K-pop artists coming to India. Can’t wait!!!!!!” Another fan wrote, “I hope it does well.”
Also Read: HYBE’s First Artist Lee Hyun Reflects On The Company’s Extraordinary Global Growth Led By BTS
First Published: September 23, 2025 12:00 PM
