The wait is almost over; one of K-pop’s biggest groups, BTS, is making its comeback very soon! All the members of the group got discharged this year in June and will be making their highly anticipated comeback in March 2026 after almost 4 years. Their label BigHit Music’s (a subsidiary of HYBE) CEO, Shin Seong Jeong, recently sat down with Music Business Worldwide and talked about the group’s upcoming album. Read on to know more.
BigHit Music’s CEO On BTS’ Comeback
In her interview with Music Business Worldwide, BigHit Music’s CEO Shin Seong Jeong talked about the challenges the company seeks to overcome for BTS’ upcoming comeback. She said the biggest challenge, as always, is ensuring that the group’s music carries authenticity and meaning that transcends time. She elaborated that BTS are not just global stars but have become pop icons of the 21st century.
The CEO says the key to doing this successfully lies in how sincerely their next chapter is conveyed as they come together once again to complete their shared narrative. The comeback will be an opportunity for BTS to reconnect with their fans, and as BigHit Music, the label is dedicated to fully supporting the artists.
The reaction to this interview was divided among fans. Some hoped that the label would stay true to its words by doing their best for BTS, while others were sceptical about their claims. Some ARMYs feel that BigHit has lacked in supporting their members’ recent solo activities and have demanded that they do better.
Others expressed concern as they feel that since BigHit also has two active groups alongside BTS under it, its attention may be compromised. The label is home to BTS, TXT and CORTIS (a five-member boy group that debuted this year)
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In the interview, Shin Seong Jeong also shared her vision for BigHit Music, saying that she wants it to “remain a label that consistently attracts diverse and talented artists who want to be part of our story, where individual authenticity and growth are valued.”
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So are you excited for BTS’ new album?