Sydney Sweeney’s American Eagle jeans campaign has come under immense scrutiny for overs*xualising the actress and also promoting eugenics. The situation got so massive that even President Donald Trump stepped in to give his two cents about Sweeney. Now, another jeans brand, Levi’s, has also released its own campaign featuring none other than the famous American singer Beyoncé. Read on to know what netizens are saying about the two ad campaigns.
Beyoncé stunned in Levi’s new ad campaign titled Reimagine. The actor posed for the shoot in a denim-on-denim ensemble. She wore a fitted vest, an embroidered jacket, and flared jeans. What differentiated Beyoncé’s ad from Sydney Sweeney’s American Eagle one was the cultural presence that seemed to be celebrating American style through a Black woman’s lens.
Netizens were quick to draw comparisons between the two ad campaigns due to the timing. Just last month, Sydney Sweeney posed for American Eagle, and the campaign’s tagline was “Sydney Sweeney has great jeans.” What drew controversy was the pun about jeans. In a promotional video, she is seen explaining how ‘genes’ influence traits like eye colour and personality. Many felt that the genes topic referred to eugenics and race supremacy, where an individual is judged by their race or skin colour.
Social media users called the ad tone deaf and exclusionary. They said that it was promoting genetic superiority, specifically because of Sydney Sweeney’s Eurocentric features.
This is when people started comparing Beyoncé’s Levi’s ad to Sydney Sweeney’s American Eagle one. While many argued that the two were not similar in any way except for the fact that they are both wearing denim head to toe. Others felt that the backlash towards Sydney was hypocritical because Beyoncé was receiving praise for doing the same.
Also Read: Donald Trump Praises Sydney Sweeney’s New Ad, Calls Taylor Swift ‘No Longer Hot’!
So, what do you think about the situation?