Jewellery Brand Accuses Avneet Kaur Of Exploitation, Non-Payment; Shares Screenshots Of Chat With Actor
Brand accuses Avneet Kaur of committing fraud with them!
Popular actor and influencer Avneet Kaur has a huge following on Instagram with over 30 million followers. But looks like she has found herself in the middle of a controversy. A brand on Tuesday accused Kaur of fraud as she wore their jewellery promising to credit them while posting, but failed to do so. Due to this, the brand took to Instagram to post their disappointment with the actor and netizens are angry with her.
Avneet Kaur Accused Of Fraud
On Tuesday, August 6, the brand Rang took to Instagram to post their disappointment with the actor. They claim that Avneet Kaur decided to work with the company while recently visiting Europe. A total of 9 jewellery pieces were given to the influencer to promote on her social media account whenever she posted wearing them. But even after making several assurances, Avneet Kaur never gave the brand credit in any of the posts she made that included the jewellery. The brand raised the concern of Kaur tagging big brands but not their jewellery. According to them, this could have been a great exposure for them.
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The brand further stated that Kaur offered to pay for the pieces rather than carrying out the mutually agreed-upon verbal contract when questioned. The screenshots that the brand released show a string of exchanges between Avneet Kaur and the brand’s PR department, emphasizing the purported contempt for the terms of the contract. But when she continued to post the pictures without any credits, they thought sending an invoice and resolving the issue would only be fair. But to their surprise, Avneet Kaur went back on her words and refused to pay. “It was only a collabe. That’s why I took it in the first place.” She said. The influencer claimed she did not wear the jewellery more than 10 times so she won’t pay for it but will do a story. Which again, she failed to do so.
Internet’s Reactions
This incident shocked netizens as Avneet Kaur has a huge following and a certain image. So when this happened, people were disappointed with the influencer. One user commented, “She wore it less than 10x” is my favourite line. It shows how self-entitled she is. Unfortunately, this happened. Situations like this give others like myself a bad reputation as we all depend on good relationships between brand and PR relations for this field of work. I hope you get credit where it’s due!” While another said, “Sad to see this happening to small brands, constantly. Credit where credit’s due, how hard is it to understand that for celebrities, I fail to understand it.”
Many small business owners also told similar incidents that happened to them in the comment section. A broader discussion regarding the obligations of influencers and the value of moral cooperation has been ignited by Rang’s post. The brand has expressed worry about celebrities abusing their power to benefit themselves by taking advantage of small enterprises. The public is waiting for Avneet Kaur to respond to these grave accusations as the story develops.
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First Published: August 07, 2024 2:13 PM
