Astronomer Assigns Chris Martin’s Ex Gwyneth Paltrow As Temporary Spokesperson Following Coldplay Kiss Cam Scandal

Internet calls it the best PR move!

By Anadya Narain Updated July 26, 2025 12:34 PM

Astronomer Assigns Chris Martin’s Ex Gwyneth Paltrow As Temporary Spokesperson Following Coldplay Kiss Cam Scandal

Astronomer, a tech company, has been making too many headlines recently, and they are all for the wrong reasons. The company first came to the spotlight when their now-former CEO Andy Byron and Chief People Officer Kristin Cabot were caught together being intimate at a Coldplay concert while being married to other people. Now, it seems like the company is taking advantage of all the eyes they have on them by hiring Coldplay’s lead singer, Chris Martin’s wife, Gwyneth Paltrow, as its temporary spokesperson. Read on to know more!

Astronomer Hires Gwyneth Paltrow As Its Temporary Spokesperson

Astronomer released a minute-long video where the Hollywood actress and Chris Martin’s ex-wife, Gwyneth Paltrow, appeared as the company’s spokesperson. Though the video had a tongue-in-cheek tone, Gwenyth strictly kept it business. Instead of addressing the viral affair, she talked about data automation tools, AI products, and their upcoming conference, while subtly trolling all the chaos that Astromoer has been through lately.

Thank you for your interest in Astronomer. pic.twitter.com/WtxEegbAMY

— Astronomer (@astronomerio) July 25, 2025

The internet’s reaction to this was absolute gold. People praised the company for this creative PR move and could not get over the fact that they got Martin’s ex-wife to do damage control for a scandal that happened at his concert. One user even called Astronomer, bringing out Paltrow a masterclass in turning crisis into brand awareness.

While all eyes are on the company, they took advantage of it to promote what Astronomer is really about and the work that they do. Gwyneth Paltrow talked about how the company is best at delivering game-changing results in the world of DataOps.

Also Read: Internet Says Andy Byron’s Wife Planned The Coldplay Concert Controversy Due To THIS Reason!

In the age of internet meltdowns and reputation management disasters, Astronomer just proved you can spin a scandal in your favour and have just a little bit of fun with it.