Did ADOR Use NewJeans’ 3-Year Debut Anniversary To Gain Sympathy Amid Legal Battle?
Fans were not impressed to see ADOR's celebration posts for NewJeans' third debut anniversary.
NewJeans celebrated their third anniversary yesterday on July 22, 2025. However, the anniversary was a bit different compared to other K-pop groups. NewJeans has been embroiled in a legal dispute with their company, ADOR, which is a subsidiary label of HYBE. The dispute between the two started in November 2024 after HYBE and ADOR accused Min Hee Jin of a hostile takeover attempt of the company.
Why People Think ADOR Used NewJeans’ Anniversary For Their Own Benefit
Unlike the group’s past two anniversaries that were filled with lives, events and exclusive content from the members, this year was a bit different. ADOR celebrated the date by livestreaming NewJeans’ old performances and behind-the-scenes clips on their official channel. The company also posted some unreleased group pictures on their social media accounts.
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While some fans appreciated this gesture, many raised their eyebrows. Fans felt that ADOR was posting group content to gain sympathy from fans. They felt that instead of honouring the group, the company aimed to maintain a favourable image for the ongoing lawsuit between ADOR and NewJeans.
[NewJeans Day🎂]
NewJeans Debut 3rd Anniversary D-1 🎉✅NewJeans Day On-Air #NewJeans #뉴진스 #NewJeansDay #NewJeans_3rd_Anniversary pic.twitter.com/k5PDP3feDL
— NewJeans (@NewJeans_ADOR) July 21, 2025
Fans pointed out that if ADOR did not post any content to celebrate the group’s anniversary, it would only make the argument of NewJeans’ side stronger. Others defended ADOR, claiming that the company has consistently celebrated milestones and maintained promotional efforts even amidst legal challenges.
Also Read: Sentence Lightened For Man Who Broke Into NewJeans’ Dorm, Judge Says He Showed Remorse
The legal dispute between NewJeans and ADOR has become one of the most high-profile cases in the South Korean entertainment industry. Fans and netizens alike are eager to know how this lawsuit will affect both the company and the group.
Also Read: NewJeans’ Reps To Present Plagiarism Evidence Against ILLIT In Lawsuit Hearing Today
First Published: July 24, 2025 4:32 PM
