Why Did Aamir Khan Ditch OTT Platforms For YouTube Release Of Sitaare Zameen Par? Know Here
Aamir Khan's Sitaare Zameen Par also stars Genelia Deshmukh in lead role apart from him.
Bollywood star Aamir Khan’s upcoming film Sitaare Zameen Par has been making headlines since its announcement. It is a spiritual successor to his 2007 blockbuster film Taare Zameen Par. Though Khan first announced that it would have a theatrical release on June 20th 2025, recent reports suggest a bold new strategy for the film’s digital release on YouTube with pay-per-view! Here’s the full story.
Aamir Khan’s Sitaare Zameen Par YouTube Release
According to The Hollywood Reporter, sources close to the project have revealed that Aamir Khan is bypassing the traditional OTT release methods. His film, Sitaare Zameen Par, will be released on YouTube as a pay-per-view offering, roughly two months after its theatrical release. The sources cited the reason as Khan not wanting viewers to be discouraged from watching films in theatres due to an OTT release.
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This is also the reason for a streaming logo on the poster of his upcoming film. The film also stars Genelia Deshmukh in lead roles and is produced by Aamir Khan Productions in association with Ravi Bhagchandka and Aparna Purohit. However, no official confirmation has been made about the film’s alleged pay-per-view strategy.
Also Read: Why Is Everyone Boycotting Aamir Khan’s Film Sitaare Zameen Par? Here’s All We Know!
Why Was The Film Being Boycotted?
After the release of its trailer, Khan’s Sitaare Zameen Par quickly garnered boycotts from various groups. This was due to his comments after Operation Sindoor, India’s first response to Pakistan after the Pahalgam attack. After Turkey’s support towards Pakistan, an old video of Aamir travelling there and meeting the President went viral, resulting in anger from the public.
Many fans are also eagerly waiting for this film as they believe it to be a comeback for the actor after Laal Singh Chadha’s failure at the box office. However, the noise amid the film’s release is quite concerning.
First Published: May 28, 2025 1:52 PM
