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Wacoal’s Wire-free Bra Collection Is Giving Us New Comfort Goals

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A Lingerie Brand That Dispels the Myths to Offer Better Shape and Support!

There are all sorts of bra myths that suggest women need to wear an underwire bra in order to enjoy a good hold and shape. From its functional past to its fashionable present the bra has shifted from being a piece that’s meant to be hidden, to one that women now layer more openly into their looks. The needs of women have evolved, and the influence of fashion, culture and sexual tastes play a big role in their choice of bra.

From the bandeau-like strips of cloth worn by athletic women in ancient Greece to the popular figure-hugging corsets which eventually gave way to the classic underwire bra, we know the brassiere has gone through a complete transformation, changing the way we think about lingerie today. However, myths surrounding the underwire bra still exist, leading women to believe that it’s the only type of lingerie that provides superior support. While underwire bras may be a good option for women with a bigger size, who could use some extra support, it’s not the only style that will lend you a proper fit.

Wacoal Pickled Beet Bra


If a bra is technically designed, even without an underwire, it can go a long way in providing better support and shape. With brands like Wacoal, Indian women are given choices for all their needs. Based on Wacoal’s research and development, the brand understands that the bra not only serves as a necessity but also a fashion statement. They marry style and comfort to cater to the modern woman who juggles multiple roles and has an ever-changing lifestyle.

In their AW19 collection, Wacoal introduces a range of innovative non-wired bras that tick all the boxes when it comes to good fit and style. The Mystique range, for instance, is designed keeping in mind women who are serious about fashion but won’t compromise on comfort. The range features two vibrant colours – purple and navy green – in soft lacy iterations that exude a bold and sensual appeal. The intricate back detailing and a low-waist bikini-style underwear completes the look.

Wacoal Black


If you are all for the wireless revolution, then their Bragenic range is a must-have. This non-wire push-up bra is perfect for the fuller busted woman, giving them plenty of opportunities to experiment with their wardrobe. Edged with decorative lace, and matched with stunning lace bikini panty, these styles start from cup size A and go up to D.

We all enjoy that carefree feel, and that’s exactly what Wacoal’s wire-free bras have to offer. Perfect for daily support is the How Perfect Wire-Free T-shirt Bra that’s functional and flattering at the same time. The versatile bra is your go-to-choice for staying in your comfort zone all day long. And you’ll never have to worry about show-through lines with its seamless foam-lined cups. The best part is the range of colours that you pick from, whether you prefer a staple black, beige or more off-beat colours.

Wacoal Blue


In Wacoal’s Autumn/Winter range you’ll find a non-wired bra to complement every outfit, from plunging necklines to button-down shirts. It’s a reflection of the way the modern woman has evolved, to create a more inclusive vision of fashion.

Drop by any of their stores spread across Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Ghaziabad and Kochi to get your hands on the newest collection. Wacoal is also available at select Shoppers Stop outlets, or just a click away at, and other online partners like Myntra and Tata Cliq.


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