Twitter Unimpressed With Pricing And Quantity Of Products From Deepika Padukone’s Brand 82°E, Say ‘Skincare Gworls Can’t Be Ripped Off’
It is overpriced, though!
Deepika Padukone has established herself as one of the top and most versatile actresses in the country who has also charmed Hollywood with her acting prowess. And now, the actress has entered the entrepreneurial world and launched a wellness brand called 82°E. As soon as the announcement of the same was made by Deepika, fans were super excited to know what kind of products her brand has to offer. Well, that wish, too, was partially fulfilled by Deepika, as she unveiled two products during an Instagram live session. But it looks like skincare gworls are not happy with what they got after the huge amount of hype that was created around the brand. They have taken to Twitter to criticise their pricing and the quantity of the product she is offering in that price range!
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It looks like all the enthusiasm that people had when Deepika Padukone launched her brand fizzled out when people heard about the products and their price range. After the live session, people thronged to Twitter to share their thoughts on the same. One of them found the pricing of the products way too high and wrote, “Did Deepika Padukone really launch a serum sunscreen with a 30ml quantity costing ₹1.8k and expect people to buy it because it’s her brand??? Let me tell you, skincare gworls make extremely informed decisions while purchasing. You can’t rip them off with the celeb factor”, whole wrote, “Naaa Deepika Padukone launched a skincare brand and she’s selling sunscreen drops spf 40 (whatever hell that is) at 2700. If i am paying that much, i want a shield around me and i should be able to see sunrays to bounce away from me. Kaun deta hai utna for sunscreen be serious.”
Did Deepika Padukone really launch a serum sunscreen with a 30ml quantity costing ₹1.8k and expect people to buy it because it's her brand???
Let me tell you, skincare gworls make extremely informed decisions while purchasing. You can't rip them off with the celeb factor.
— mai ladies hu (@_meow_meow_plis) November 16, 2022
Naaa Deepika Padukone launched a skincare brand and she's selling sunscreen drops spf 40 (whatever hell that is) at 2700. If i am paying that much, i want a shield around me and i should be able to see sunrays to bounce away from me. Kaun deta hai utna for sunscreen be serious 😐
— π (@nerd_sarcasm) November 17, 2022
Don't know about other products bit these 2 look like Innisfree's pomegranate aging range and the purple one imitates Jeju orchid range. Can't be a coincidence.
And a cash grab too. Is it vegan and cruelty free? Sure wanna buy Katrina s makeup products in the future though.— 🌱 (@youngdaedream) November 16, 2022
Expensive for no reason. A sunscreen for 1800 rupees that's only 30ml? It would empty out in 3-4 uses.
— AH (@TaciturnToast) November 16, 2022
celebrity skincare is always mid, overpriced but this is day light loot. 50ml moisturiser is a travel pack size & price is ridiculously high.
— 🫰🏻 (@deeptantalizing) November 16, 2022
Incredibly unexciting and overpriced IMO. Also, this reddit comment cracked me up because of how accurate it is 😂 pic.twitter.com/jHsEscBUfC
— N🧋🫧 🇵🇸 (@badassflowerbby) November 16, 2022
Ridiculous stuff. The ingredient lists are fishy. Sunscreen says it has ceramides when… it doesn't? Also this whole clean beauty positioning rubs me the wrong way. Looks like she's coming for kama/FE but doesn't have the price point, marketing and aesthetic to compete
— disha verma (@di_shawarma) November 16, 2022
One of them pointed out how they would not like to buy from a celeb’s brand because they clearly are paying for the marketing instead of the product.
https://twitter.com/heyitstamanna/status/1592818018480185344
The ingredients list of the moisturizer is basic with just one active niacinamide. I think the price point is both for Ashwagandha and DP brand. A pass for me.
— Safvana صفوانة (@SafvanaKhalid) November 16, 2022
No need to pay high prices to fill her pockets when you can buy cheaper and better products by other brands
— 🍧 (@wtfwashii) November 17, 2022
Another Twitter user pointed out that the names of the products were also quote unimpressive.
https://twitter.com/divrina/status/1592797209887928322
What is Ashwagandha bounce. Sorry I can't get past that name 😭
— aleah (@mtrgsht) November 16, 2022
https://twitter.com/rishikatwt/status/1592913877490364423
the drops gonna last for 2 weeks use max and close to 2k is cashfishing.
also why would you name a moisturiser ashwagandha bounce😭— suryaaa (@blankspacenaah) November 16, 2022
Ashwagandha Bounce😂😂😂
Damn… Wasn't Ashwagandha like a herb or something for… Better bouncing…
— NA (@MyPersonalTlog) November 16, 2022
Also read: From Deepika Padukone’s Tulle To Janhvi Kapoor’s Mermaid Moment, Celebrities Won Full Marks In Style For A Recent Awards Night
Well, people have not minced their words while criticising the products from Deepika Padukone’s brand. They have just entered the market and people have already moved on from it.
First Published: November 17, 2022 4:03 PMDeepika Padukone Launches The Latest Range Of Products From 82°E, Hints She’ll Launch Makeup Too!
