As beauty girls, we often invest in a lot of beauty brands but we don’t usually think about the impact this has on the environment. This World Environment Day, purpose-driven FMCG brand, Mamaearth has launched an initiative to urge people to take good actions to protect the environment and preserve it for generations to come. Mamaearth says #YourGoodnessMakesEnvironmentBeautiful and we agree!!
As a leading homegrown beauty brand, Mamaearth has always stressed upon protecting mother nature and taking essential steps to conserve it. Taking their environmental approach forward, Mamaearth launched its latest campaign #YourGoodnessMakesEnvironmentBeautiful to urge all of us to stop and think about what we’re doing and what we can do to create a better world and preserve our planet and its resources for future generations.
Mamaearth #YourGoodnessMakesEnvironmentBeautiful campaign is an attempt by the brand to let people know that it’s time to take collective action to make our environment beautiful once again. To take forward the campaign, the brand created a small film where they asked young goodness ambassadors questions about the environment and then the little goodness ambassadors went on to encourage the people around them to take the necessary good actions to achieve the dream of a beautiful environment.
Co-founded by husband-wife duo Ghazal & Varun Alagh, beauty & personal care brand, Mamaearth says that planet Earth has been nurturing people since time immemorial and with the constant stress that we put upon our planet with things like deforestation, pollution, increased construction and more has led to wear and tear. It has caused climate change and massive destruction and degradation of the environment at an alarming rate. This is precisely why, with this campaign, Mamaearth says, “It’s high time that we recognize the gravity of the situation and take collective action to protect and make our environment beautiful again.”
The brand has so far planted over 4.5 lakh trees and recycled 3412 metric tons of plastic. Further, with every purchase, Mamaearth makes a contribution to the environment. The brand has called upon people to be a part of their campaign by doing a good deed to make the environment beautiful again because #YourGoodnessMakesEnvironmentBeautiful.