Makeup is something that can truly empower an individual, and being inclusive to all shades makes it a game-changer. While this industry was called out heavily in the past, it has made significant improvements to achieve what some thought was impossible. In the current scenario, many brands offer a variety of products that cater to every individual’s needs. Issues such as the unavailability of foundation or concealer shades for people with darker skin tones or poor product quality persisted for a long time. In recent years, consumers and influencers have called out these problems on social media, which has been one of the driving forces for brands to make improvements. Even today, not many people or companies understand why inclusive makeup brands are important. For some, they may not have faced the problems that certain individuals do. But it is important to understand how adopting inclusivity can be revolutionary.
Why Inclusive Makeup Brands Are Important?
Inclusivity makes consumers feel that they are considered and that their skin colour matters. This gives them a confidence boost and makes them feel beautiful, which everyone deserves to experience! Additionally, it also reinforces the idea that beauty cannot be defined by a certain standard. The Western beauty standard was considered as how everyone should look like, and to this day, many still think that as the rule book. Inclusivity makes people understand that people with different skin tones/ ethnicities are equally beautiful! Brands like Fenty Beauty and Rare Beauty have won the hearts of global consumers, and inclusivity is a primary reason for that. Here, marketing also plays the key role, and these brands’ products reached the right people at the right time.
Talking about Selena Gomez’s brand, it hasn’t just limited itself to shade inclusivity, but also to accessible packaging, which was a very considerate and creative move. For the unknown, accessible packaging caters to differently-abled people, making the products easy to open and use, so that they may not need the help of another individual. Rare Beauty’s debut perfume recently went viral online, mostly because of the way its bottle was designed. As the company’s website mentioned, the brand partnered with Casa Colina Research Institute to make the packaging of the bottle accessible for people with dexterity issues.
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Do Inclusive Makeup Brands Benefit Anything From This?
Such innovative alterations will only lead to positive changes. Thanks to social media, where people can openly appreciate or criticize the products, which may lead to brands getting more serious about what needs to change and what exactly they are doing right. This not only benefits the consumer but also the brand’s profit. When People give their honest reviews of certain products online, it in turn helps the brand blow up, widening its consumer base worldwide. Ultimately, creating unique products will spark people’s curiosity. Additionally, budding entrepreneurs who have a dream of making a name in the beauty industry will also realize how important inclusive makeup brands can be.
Inclusivity, uniqueness, and quality go hand in hand. If any of these aspects are missing, the brand may find it hard to sustain in this competitive industry. With many people understanding why inclusive makeup brands are important and being vocal about it, the makeup industry will keep on revolutionizing.
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If one deeply thinks about it, inclusivity needs to be implemented in many other industries as well. So what are you waiting for? Start speaking up on the things that truly matter and need a change!