Move Over Quiet Luxury, Stealth Wealth Face Is Here. All You Need To Know About This Beauty Trend!
But is this trend toxic?

Thanks to the internet’s favourite Instagram handle Diet Sabya, we all know about the term ‘quiet luxury’. ICYMI, quiet luxury refers to minimalist clothes in neutral colours that come with a good fit and fabric and is branded but doesn’t have a tag that screams branded. It focuses on understated clothes that are luxurious and those with the right eye and knowledge know what they’re word but there’s no branded tag. After quiet luxury took over our wardrobes, stealth wealth face is the newest beauty trend that has hit our skincare cabinets and vanity boxes.
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What Is The Latest Stealth Wealth Face Beauty Trend?
We’re already in the skincare and skincare-infused makeup era. Gone are the days when fake eyelashes and contouring were a big thing and that’s precisely what this beauty trend is about. Stealth Wealth face refers to flawless, glowing skin achieved with the use of high-end luxury skincare products and treatments. This is the kind of flawless skin that is free of makeup or has barely there makeup which focuses on skin health. With the idea of less is more, stealth wealth face is about skin so flawless that it screams luxury beauty products and treatments i.e., #RichGirlSkin which is proof that these people are spending big bucks on getting top-shelf skincare products and going to the leading dermatologist and cosmetologist and investing in their skin.
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Also Read: From Semen Hair Mask To Snake Massage, 10 Bizarre Beauty Treatments We Never Want To Try!
In many ways, stealth wealth face is an extension of the clean girl beauty aesthetic that started a few years ago and continues to rule the beauty industry. Wondering how? Well, the beauty gworls continue to invest in skincare and skincare-infused makeup that helps them embrace their natural skin and take care of it.
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Having said that, it’s essential to note that on the surface, this beauty trend may seem like it’s all about being confident about yourself and in your own skin but on many levels it’s far too perfect to be realistic. Stealth wealth also focuses on rich girl skin which comes from a place of money, enough to not flinch as you spend about 3k-4k for a small bottle of moisturiser from a high-end brand.
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Also Read: 5 Nonsensical Social Media Beauty Trends That You Shouldn’t Fall For!
Further, with the rising (and rather unaffordable) beauty treatments, this new beauty trend may worsen the beauty standards that we’re all trying to break. However, as long as we focus on luxury skincare and not the result of it all, this is a beauty trend we totally approve of!
First Published: July 13, 2023 3:34 PM