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YouTuber Shreya Jain Launches Her Own Makeup Line With YBP Cosmetics

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A self-taught makeup artist and beauty guru to many, Shreya Jain has literally become a household name with her makeup tutorials, reviews, tips, and tricks. You may popularly know her by her YouTube name “SJlovesJewelry”. Taking her YouTube fame a step forward, Shreya has now collaborated with Indian cosmetic brand, YBP. YBP cosmetics are known for their beauty blender sponges that went onto become a makeup favourite of many beauty bloggers.

YBP cosmetics is now expanding their range of products, and what better way to do it than with one of India’s biggest beauty influencers, Shreya Jain? The brand has been teasing us which this launch for a while now, and announced the launch date to be March 15 on the March 2. Here is a look at the teaser:

Shreya Jain is said to be India’s first ever blogger to have an entire line of products in her name. In an Instagram post, YBP posted a cute boomerang of Shreya, and captioned it “Get ready to witness India’s first ever Blogger to have an entire line of products on her name. Wooho!! We couldn’t be more happy to do this with none other than @shreyajain26 Are you ready India??? #ComingSoon#YBPXShreyaJain”

The products are called “YBP Color Creams” and are said to be created using a formula that can easily blend into each other, helping you create your own unique shade. Sounds exciting right?

The creams are said to have shades of red, pink and nude, and can be used for your eyes, lips, and cheeks. The shades come in exciting names such as The Princess, The Mermaid, The Witch and The Goddess. The product comes packaged in a handy tube, and the packaging is very similar to the Urban Decay eyeshadow primer potion. The products retail at Rs 1200 for one tube.

Speaking about her YBP collaboration, the YouTube sensation said, “It’s pretty funny, Payal (the co-founder of YBP cosmetics) called me up after watching one of my videos using the YBP makeup perfector, and we were just talking. I asked her if she ever planned to launch her own makeup line, then she had to name a lipstick after me. I just said it in a joking way, but 6 months down the line, she calls me up, she tells me she is creating this new range of products, and she wants me to be the face of it! I really thought she was joking, but look, here we are! We are so happy and proud to present the YBP Colour Creams to all of you.”

Looks like the product already a hit as YBP’s official website crashed at 3 PM during the launch. Well, Shreya sure has proven to be quite the #girlboss with this new venture! We wish her luck and cannot wait to try this new range of products! What about you guys?


Fashion enthusiast by birth, shopaholic by nature, and makeup maven by choice, Shikha serves you your daily dose of everything style and beauty, with a sprinkle of fabulousness!

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