Sabyasachi Mukherjee Debuts A Makeup Collection With Aishwarya Rai Bachchan As Muse
Sabyasachi Mukherjee is the most sought-after designers in the country and almost every young girl dreams of wearing his creations on her wedding day. Sabyasachi Mukherjee and the “Sabyasachi Bride” have gone onto to become a phenomenon in the country, the designer is now one the biggest brands and anything he puts his name to is ought to be a hit. After making white wedding dresses, expanding his line to jewellery and collaborating with Louboutin for shoes, the designer has now dipped into cosmetics with beauty giant L’Oreal Paris.
Sabyasachi’s muse for this L’Oreal Paris collaboration is none other than Aishwarya Rai Bachchan who has been one of L’Oreal’s longest running brand ambassadors. Aishwarya has been walking the Cannes red carpet for many years now as the brand ambassador for the French makeup brand, hence, it comes as no surprise that she is the model for this exclusive 21-piece festive makeup collection.
While the makeup is positioned as a festive collection, Sabyasachi wrote when debuting the line on Instagram late on Monday evening that he wanted the range to feel classic and simple. “For me, classic is iconic, because classic is unforgettable,” the designer said. “The whole world is moving towards a state of effective simplicity where classic will lead the way. Makeup will be more about a stronger, lasting identity. A winged black liner with a bold red mouth offset with a simple saree and wind-swept hair is perhaps an iconic Indian beauty look.”
Speaking of the packaging of the products, Sabyasachi explained that it was inspired by a fountain pen that one of his team members used, he said- “It is sometimes funny how things just come together. We were all in deep discussion about the new packaging and nothing was quite working out. I wanted something simple, yet strong. One of the ladies in the room was taking notes and her fountain pen (they completely enamour me) caught my eye. She said it was a graduating gift from her grandfather. I started smiling internally. The L’Oréal Paris x Sabyasachi packaging was taking shape.”
The campaign with Aishwarya was shot at the Eiffel tower and Mrs Bachchan was dressed in stunning Sabyasachi pieces, from a metallic dress, a blush hue gown to a classic Sabyasachi-style belted saree she was seen wearing it all and rocked every look like a boss. She is beauty queen, after all. The collection is now available for sale online. Keep scrolling to check the campaign pictures out…