Exclusive: Malvika Sitlani Spills The Tea On Her Beauty Journey, Pregnancy Skincare, And Balancing A Startup

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Exclusive: Malvika Sitlani Spills The Tea On Her Beauty Journey, Pregnancy Skincare, And Balancing A Startup

In an exclusive interview with Hauterrfly Malvika Sitlani, a beauty content creator, entrepreneur and soon-to-be mom opened up about her journey into the beauty industry, how her makeup and skincare routine had to be changed during pregnancy, and how she balances her career with her new startup. She also shared some of her beauty secrets and the upcoming beauty trends of the year, as well as her experience with taking breaks from social media and her favourite collection from Lakme Fashion Week 2023.

1. What Inspired Your Decision To Become A Beauty Content Creator, And How Did You Get Started In The Industry?

To be honest, my passion for beauty and makeup started at a very young age. I was always fascinated by how makeup can transform a person’s mood and boost confidence.
As I grew older, my interest in beauty only grew stronger, and I found myself constantly experimenting with new makeup looks and skincare products.

Eventually, I decided to turn my passion into a career and became a beauty content creator. I started by posting makeup tutorials and reviews on social media platforms – primarily YouTube. I quickly realized that people appreciated my content and found it helpful, and that’s what inspired me to keep going.

Also Read: Exclusive: MUA Sonic Sarwate Spills Deets On Bhumi Pednekar’s Makeup Look, Summer Skincare Trends And More

2. How Has Your Makeup And Skincare Routine Changed During Pregnancy, And What Tips Would You Give To Other Expecting Mothers?

It certainly has changed! I have been assessing each and every beauty product lately. And while it can be overwhelming for some, I have found it to be a rewarding experience to start fresh and re-evaluate some of my long-standing beauty staples. For example – I have switched my sunscreen and I have started using a more physical-based sunscreen.

With regards to tips – read the ingredients, check with your doctor, stay hydrated, and most importantly keep your skincare routine simple!

3. Can You Tell Us About Any Challenges Or Surprises You Encountered During Your Pregnancy And How You Overcame Them?

With pregnancy comes a lot of mental and physical challenges, no one prepares you for what is about to come, especially in the first trimester is an experience of its own.
There are more lows than there are highs, and you can’t truly understand why there’s a wave of so many emotions running through you and am still overcoming a lot of it as I’m in my eighth month, I’m trying to heal by focusing more on myself; doing things like journaling, spending time with myself and trying to let go of the guilt.

4. How Do You Balance Your Career In Beauty With Your Startup Now That You Are Pregnant?

I genuinely believe that work has actually helped me maintain a sense of balance during pregnancy. My work has provided me with a sense of routine and purpose and has allowed me to continue pursuing my passions despite the physical and emotional changes that come with pregnancy.

That being said, I am also aware of the importance of taking breaks and prioritizing self-care during this time. I try to listen to my body and take breaks when I need them. I also make sure to stay in close communication with my team and delegate tasks when necessary, so that I can maintain a healthy work-life balance.

5. Anyone Whose Maternity Fashion Inspired You A Lot?

I think Desi Perkins has absolutely nailed her maternity style. I love how chic & bold her fashion was during her pregnancy.

6. A Lot Of Women Are Scared Of Working Out During Pregnancy. Are You Working Out? What’s A Day In A Preggers Malvika’s Life Like?

I have been trying to stay as active and healthy as I can – both mentally and physically. I definitely do workouts 2x a week, with some light weights and stretch workouts.

7. Can You Tell Us About 3 Makeup Tips That You Wish You Knew Earlier?

Skin prep, aka moisturizing your skin, is the most important step before your base! It must not be skipped. PERIOD. Always use lip liner before your lipstick, it makes a world of a difference. Double cleansing to remove makeup is A MUST! Trust me, I learned this lesson a little late.

8. Can You Share With Us Any Beauty Or Fashion Trends That You Predict Will Be Popular In The Upcoming Year?

Beauty trends are especially difficult to predict because they change all the time and there is always something new and exciting going on. One trend that I believe is popular right now is Soft matte airbrushed skin, and it’s here to stay… and for me the clean girl glowy makeup look will always be on trend!

I think in the midst of the pandemic everyone gave up they’re denims but now they are definitely making a come-back as it’s a staple in everyone’s wardrobe.

9. As A Content Creator, Do You Ever Go On A Digital Detox? What’s The Process Like?

I just did it a few weeks back and it really really helped me relax. I think it’s important to take breaks from social media and go on a digital detox when you feel overwhelmed. Believe it or not, my social media platforms are actually my happy place. It’s really about who you choose to follow and what kind of content you’re consuming. Social media can be a really powerful platform to help you come out of a bad day. I make it a point to intentionally follow people that inspire and motivate me.

10. What Are Some Of Your Top Beauty Tips For Achieving A Glowing, Camera-ready Look For The Runway?

a. Skin Prep: Before applying any makeup, I always use a hydrating moisturizer to create a smooth base for the foundation and help it last longer throughout the day.
b. Skin-like makeup: I like to use minimal products that are light weight on the skin

c. Use cream based products: Cream blush, bronzer and highlighter can really make your skin look beautiful in person.

d. Don’t forget the lips: I really love a beautiful gorgeous nude lip, with a touch of gloss.

Also Read: Ditch The Layers: How To Avoid Makeup Pilling On Your Face During Summer

11. What Was Your Favourite Collection From The Lakme Fashion Week 2023?

Arpita Mehta’s collection this year was truly remarkable and left a lasting impression on me.
It was evident that each piece was crafted with care and precision. There was not one look that I didn’t see myself wearing! Arpita Mehta truly has a talent for creating clothing that is both timeless and modern.

12. Can You Tell Us About A Particularly Memorable Experience You’ve Had At Past Lakme Fashion Week Events?

One of my favourite parts and most memorable experiences of Fashion Week are centred around getting to meet members of my community in real life. It’s so rewarding to see the faces of the people who have supported me and my brand and to be able to thank them in person. I love being able to connect with my followers on a personal level, and Fashion Week is the perfect opportunity to do so. There’s always such positive energy in the air, and it’s amazing to see how fashion and beauty can bring people from all over the world together.

13. What Inspired Your Fashion And Beauty Choices For This Year’s Lakme Fashion Week, And How Did You Decide On Your Looks?

Since I’m pregnant I decided to go with select designers that could accommodate my size, while still keeping it very comfortable and fashionable at the same time.

So beauty girls and soon-to-be mommies, Malvika Sitlani has some really cool insights about pregnancy and makeup and skincare which you should definitely bookmark.

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First Published: April 08, 2023 10:58 PM

Sakshi Singh

She’s a skincare junkie, a fashion fiend, and a creative tornado in one package. Off-duty, either she is shopping or baking up yum!

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