The beauty and wellness industry is constantly introducing new skincare trends, but one that has sparked heated debate is vulva skincare. From intimate cleansers to serums and even exfoliants, brands are marketing an entire routine for an area that technically doesn’t need it. So, is vulva skincare actually necessary, or is it just another industry-driven myth? Let’s break it down.
Your vulva (the external part of your genital area) is self-sufficient. It’s designed to cleanse and protect itself without the need for fancy washes, scrubs, or creams. The vagina (the internal canal) is even more low-maintenance, it has its own pH-balancing system and beneficial bacteria that keep things in check. Using unnecessary products can actually disrupt this delicate balance, leading to irritation, infections, or dryness.
So, What’s the Best Way to Care for Your Vulva?
The truth is, less is more. Washing with lukewarm water is more than enough to keep the area clean. If you prefer using a cleanser, opt for a fragrance-free, pH-balanced, and mild formula, but even that’s not essential. Avoid harsh soaps, scrubs, and anything with artificial fragrances or alcohol, as they can cause irritation. There are certain situations where vulva-specific care may be recommended:
After infections: If you’ve had yeast infections, bacterial vaginosis (BV), or UTIs, your doctor may suggest a specific wash or treatment.
Postpartum or menopause: Hormonal changes can lead to dryness or discomfort, in which case a dermatologist-approved moisturizer might help.
Sensitive skin conditions: If you have eczema or contact dermatitis, a gentle barrier cream may be beneficial.
But unless you fall into these categories, you don’t need an elaborate vulva skincare routine.
Also Read: Can Everyone With A Vagina Have A Vaginal Orgasm? Different Kinds Of Orgasms Explained
Marketing vs. Science: Why Brands Push Vulva Skincare
The rise of intimate skincare products is largely fueled by marketing, not medical necessity. Brands capitalize on insecurities around hygiene and beauty standards, making people feel like they need extra products to stay fresh or clean. In reality, your body does most of the work naturally no expensive serums are required.
Your vulva doesn’t need a 5-step routine. Water and mild cleansing (if needed) are enough. If you ever experience discomfort, itching, or changes in discharge, it’s always best to consult a doctor instead of reaching for an unnecessary product. The beauty industry loves selling solutions, but when it comes to vulva care, nature already has it covered.
Also Read: Exclusive: Kalki Koechlin: “My Vagina Was Destroyed After Giving Birth, I Couldn’t Even…”