Hautelist: 22 New Beauty Launches Of August Worth Trying
I rounded up 22 new launches that caught my eye this month and why I think they deserve a spot in your routine!
As a beauty writer, it’s my literal job to hunt out the best new beauty launches every month, and August was no exception. This month saw some real innovations when it came to curly hair problems, acne-prone skin, and nail extensions always breaking off. So I did what I do best. I rounded up 22 new launches that caught my eye this month and why I think they deserve a spot in your routine.
1) Glow While You Snooze
The Inde Wild Sunset Restore Serum Phyto-Retinol Barrier Strengthening Serum is like an overnight reset button for your skin. With 1% Bakuchiol (a gentle plant-based retinol), squalane, peptides, and heritage Indian botanicals like saffron and amla, it repairs, hydrates, and evens tone while you sleep. I love that it packs everything your PM routine needs into one luxurious bottle. A dream pick if you want baby-soft, radiant skin without a complicated regimen.
2) Sun Protection, But Make It Chic
The Ceuticoz Clear Zinc Tinted Sunscreen Gel finally solves the sunscreen struggle with a formula that’s 100% mineral, SPF 50 PA+++, and completely free of a chalky white cast. Instead, its tinted gel blends seamlessly into skin, giving a matte, even finish. Not only shields from UV rays but also protects against free radicals and heat-induced ageing. Perfect for those who want sun safety without sacrificing style.
3) Retinol, Reimagined
The Untamed Retinol Serum is a skin-revitalising powerhouse, enriched with stabilised retinol and Kakadu Plum (one of the richest Vitamin C sources). It promises fewer wrinkles, smoother texture, and brighter radiance all without irritation. It makes retinol feel accessible, even for sensitive skin, with visible results in weeks. If you’ve wanted a gold-standard active minus the drama, this is it.
4) Hold The Volume
The Schwarzkopf Taft Volume Hold 5 Hair Spray is designed for fine and thinning hair, giving lift and movement without stiffness. It’s vegan, silicone-free, and made with 92.7% natural-origin ingredients, all packed in a can crafted from 50% recycled aluminium. Has long-lasting hold while protecting against blow-dry damage. A must-try if you’ve been avoiding sprays for fear of crunchy strands.
5) Kiss-Proof
The Fine Wine Cosmetics Pepti Matte SPF Mousse Lipstick is everything you want in a lipstick: lightweight, smudge-proof, and long-lasting, plus it throws in broad-spectrum SPF protection. Its mousse texture glides on effortlessly and stays put through the day. Keeps lips safe and radiant while looking chic. Perfect for anyone who wants glam and care in one swipe.
6) Tradition Meets Modern Skin Goals
The Old School Ritual Almond, Olive & Coco Priming BB Cream blends nourishing oils, aloe vera, and mineral UV filters to deliver sheer coverage with skincare benefits. It hydrates, primes, and protects while giving skin a natural glow. It feels both nostalgic and innovative, merging tradition with modern beauty needs. If you’re looking for an everyday base that loves your skin back, this is it.
7) Palette Goals
The Mila Beaute 6-in-1 Go Girl Lip Palette with Creamy Matte Finish is a versatile, multi-use gem. With high-coverage creamy matte shades that can be mixed and matched, you’ve got 15+ lip, cheek, and lid looks in one compact. It’s enriched with hyaluronic acid and pomegranate extracts for comfort and care. It’s travel-friendly and lets you play with colours on the go. Ideal for makeup lovers who want options.
8) Mystery In A Bottle
The Secret Alchemist Rose Oud Clean Perfume EDP is sultry, bold, and unforgettable. With pink pepper for spice, Turkish rose for allure, and oud for depth, it’s a fragrance that makes a statement. It is clean, long-lasting (over 6 hours!), and designed to become a signature scent. If you’re seeking mystery and confidence in a bottle, this is your match.
9) A Dessert You Can Wear
The Ossa Perfumes Gourmand Creme Vanilla Parfum is a unisex fragrance that smells like a sweet indulgence. With caramel, coconut, jasmine, musk, and vanilla notes, it balances cosy warmth with floral freshness. I love that it feels luxurious yet comes at an affordable price. If you’re a fan of dessert-inspired perfumes, this one’s worth savouring.
10) Your Skin-Filter
The Aqualogica Bright+ Tone Up Sunscreen is the kind of sunscreen that makes you want to reapply. With SPF 50+ PA++++, blue-light protection, and an instant tone-up effect, it doubles as skincare and a filter. It’s feather-light, non-sticky texture that disappears into skin. A must-try if you’re all about instant glow with hardcore sun defence.
11) One Serum, All the Benefits
The Boo.Foo.Tel Soopersmooth Body Serum and Sooperboost Face Serum are multitasking solutions for dark spots, pigmentation, and dullness. Packed with 9+ actives, they brighten, firm, hydrate, and even tone in just weeks. I love that they’re formulated for Indian skin, making them practical and effective. If you want fewer bottles on your shelf but more results, this duo is for you.
12) Fresh Pits
The Juicy Chemistry 5% AHA + 2% BHA Underarm Roll-On Deodorant takes deodorant to the next level. It exfoliates, brightens, and smooths underarm skin while keeping odour in check, all without aluminium or baking soda. It’s gentle yet effective, even for sensitive skin. If you’ve struggled with irritation or discolouration, this is your underarm saviour.
13) Three Serums, One Goal
The Juicy Chemistry Glow Code Serum Kit features a trio of targeted serums, Vitamin C, Alpha Arbutin, and Lactic Acid for brightness, dark spots, and smoothness. Made with organic, clean ingredients, it’s skincare that’s both effective and kind. I love how it simplifies a targeted routine into a neat set.
Also Read: Hautelist: 13 New Beauty Launches Of June Worth Trying
14) Retinol Made Easy
The Kiehl’s Micro-Dose Anti-Ageing Retinol Serum with Ceramides and Peptide is a gentle but powerful take on retinol. It reduces wrinkles, firms, and evens tone without the dreaded peeling or redness. Love how it’s precisely formulated for daily use and easy to integrate into any routine. If you’ve hesitated with retinol before, this one makes it safe and effective.
15) Minis That Do It All
The D’you Mini Bestsellers Trio (SMS Routine) packs their hero products into travel-friendly minis: Hustle Serum, In My Defense Moisturizer, and Unkissed Sunscreen. Each one multitasks brilliantly treating, protecting, and repairing skin with smart actives. They’re portable and high-performance. Perfect for skincare on-the-go or as a starter kit.
16) Sleep in, Wake Up Radiant
The Yapidra Korean Collagen Night Wrapping Mask is an overnight treatment that boosts elasticity, hydrates deeply, and peels off to reveal plump skin. Lightweight but effective, it leaves you with that coveted K-beauty glow. It is effortless to just apply and let it work while you rest. A must-try for skin that looks refreshed without effort.
17) Clear Skin, Without Compromise
The Novology Acne Clearing & Hydrating Regime is a complete 3-step solution with a cleanser, serum, and moisturising gel. It fights acne-causing bacteria while preserving the skin’s microbiome, giving clear skin without irritation. Great for anyone who wants acne care that’s effective but not harsh.
18) Nails That Pop
The Nailin’ It Berry Bomb Reusable Press-On Nails deliver a bold ombre gradient that’s both chic and fun. With 24 reusable pieces, they’re a quick way to upgrade your look. It has a smooth, multi-tonal finish that feels salon-quality. Perfect for instant glam without the commitment.
19) Style At Your Fingertips
The Quickk Tips Midnight Forest Press-On Nails are handcrafted, salon-quality press-ons designed for rewear. Durable, stylish, and uniquely designed, they’re perfect for weddings, vacations, or just elevating your everyday. They feel luxe without the salon price tag. If you’re into effortless glam, these are a must.
20) Bounce Back, Curls
The Fix My Curls Curl Gelly Activator Spray revives second or third-day curls with hydration and definition no water required. Aloe vera and flaxseed add bounce without crunch. It is quick and easy to use, honestly, a lifesaver for curly-haired folks who want effortless refresh between washes.
21) Shine, But Protected
The Florian Hurel Hair Blow Dry Again UV Protector Serum is a lightweight, multi-tasking serum that nourishes, tames frizz, and shields hair from UV and heat styling. Infused with argan and macadamia oils, it leaves hair silky and manageable. You can use it as both styling support and daily protection. A must-have for anyone battling frizz or sun-damaged strands.
22) Oil That Heals And Calms
The Gulori TVASSA Therapeutic Massage Oil is a luxurious blend of cold-pressed coconut oil, sandalwood, lavender, and ylang-ylang. It soothes, hydrates, and supports skin regeneration while doubling as a relaxing ritual. Makes you feel both indulgent and healing. If you want a skincare-meets-self-care product, this massage oil is it.
Also Read: Hautelist: 15 New Beauty Launches That Deserve A Place In Your Vanity
