Gucci Beauty’s New Instagram Handle Will Give You A Mini Lesson In Art History!

Gucci Beauty’s New Instagram Handle Will Give You A Mini Lesson In Art History!

If there is one high-end brand that is having a moment right now it has to be Gucci! The double G belts and the quilted, embroidered bags are an absolute hit. Taking the brand one step further, they have just launched a new Instagram account (@GucciBeauty).

Many believe the aesthetic of their Instagram feed is almost like an insight into Gucci’s creative director Alessandro Michele’s brain. The account is in fact dedicated to Michele’s “vision of beauty” and will be used to showcase beauty looks from the runway, beauty collaborations and new launches, including fragrance and makeup.

The Gucci beauty Instagram page looks nothing like a typical beauty brand’s page that consists of flat lays of lipsticks, re-grams of makeup selfies using the brand’s products, or campaign images. Instead, it resembles an art page that brings together beauty, art, history, and culture!

A quick scroll through this Instagram page and you will exit the app feeling like you just took a mini-lesson in art history. For the captions, Gucci has pulled out a group of five art writers to give a detailed background on the pieces from galleries, private collections, and reputable museums. But of course, the captions and pieces of art have a beauty angle to them as they speak of beauty elements in the painting such as red lips, curled hair, different beauty practices from around the world, and the unique ways each artist captured details like skin and eyes.

Check out some of the first posts below

https://www.instagram.com/p/Bn1B9xUnywO/?taken-by=guccibeauty

https://www.instagram.com/p/BnrSk0XDH1Q/?taken-by=guccibeauty

https://www.instagram.com/p/BntuMjCnYJa/?taken-by=guccibeauty

https://www.instagram.com/p/Bnwiv6fnO08/?taken-by=guccibeauty

https://www.instagram.com/p/Bn04thDgNfU/?taken-by=guccibeauty

Shikha Kohli

Fashion enthusiast by birth, shopaholic by nature, and makeup maven by choice, Shikha serves you your daily dose of everything style and beauty, with a sprinkle of fabulousness!

Read More From Shikha
Seen it all?

We’ve got more!