L’Oréal Professionnel Paris Starts Its 25th Year In India. Let’s Celebrate The Brand That Transformed The Indian Hairdressing Industry
Which is the first brand that pops up in our minds when we think of hair care and hair colouring? For us, it’s L’Oréal Professionnel Paris. Over the years, this brand has changed the face of the beauty industry in India with a focus on consumers, digitalization, and sustainability. This year, L’Oréal Professionnel Paris starts its 25th year in India. Yes, it came to India in 1997! And it’s time we celebrate the brand for reinventing the professional beauty industry as well as its customer-centric approach. L’Oréal Professionnel Paris has brought all our favourite hair care, hair colouring, and hair styling products right to our homes.
Over the span of 25 years, L’Oréal Professionnel Paris has created several iconic products that meets the desires of the customers as well as their hair’s needs. Take, for example, the Majirel and INOA products that L’Oréal Professionnel Paris brought to India. They are not only loved by hairdressers but also lay people like us, who have made these ranges synonymous with hair colour. This brand has also created the Serie Expert professional hair care product range as well as developed hair services like hair spa from scratch. Interesting, right? I mean who knew about hair spa before L’Oréal Professionnel Paris came to India?
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Thanks to their inclusive approach, L’Oréal Professionnel Paris has not only been successful amongst the experts, but also the consumers. More so, after the X-tenso Care shampoo, which BTW was created in India, became a hit on the runway. This brand transformed the salons across the country, and thereby, the salon industry in its entirety. In 2002, L’Oréal Professionnel Paris launched a collaboration salon project to create a world-class salon destination for consumers and made Indian salons at par with those across the globe. And 25 years later, today, L’Oréal Professionnel Paris has over 20,000 salons in 185 cities across India making it the market leader and the foremost authority on professional hair.
In 2021, the brand launched a new channel of business to benefit the salons as well as the consumers. Under this social commerce channel of business, all its salon partners started retailing home hair care products to their consumers, right to their doorstep. Socomm has since then become an important source of revenue for the salons amid the Covid-19 pandemic. We’re all heart for this brand for its sensitive approach towards the market and the people involved.
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In 1997, when L’Oréal Professionnel Paris came to India, its aim was to educate the hairdressers across the country and upskill them to create a modern hairdressing industry. And it started all this with just one training Academy in Delhi and 25 years later, it has grown to 11 academies that train over 3 lakh hairdressers every year. But more than that, this brand has created a different market and carved a space of its own in India, in our hearts, and our tresses!
